Procter & Gamble has stripped Partners BDDH of its &£5m Bounty tissue account and moved it to Publicis. The move comes as a result of P&G’s realignment of its global ad roster.
Arnold Worldwide subsidiary Partners BDDH won the Bounty business last year from Leo Burnett.
Arnold is owned by Havas Advertising, the world’s sixth-largest marketing services group, which has lost its prized place on the P&G roster as a result of the realignment.
Publicis has been appointed to the entire UK P&G tissue business, worth &£9.7m. The business includes the Bounty, Charmin and Tempo brands. The Charmin and Tempo brands have moved from D’Arcy.
But the combined tissue brands will create a conflict with the &£10m Velvet tissue business, which Publicis won recently from SCA Hygiene.
Publicis Groupe is folding D’Arcy’s clients into its Publicis, Saatchi & Saatchi and Leo Burnett networks (MW October 17).
Publicis joint chief executive Grant Duncan says: “We are in talks with both P&G and SCA Hygiene to resolve the situation.”
In addition, Publicis has picked up some P&G healthcare brands, including Action 500, Medinait, Day Med, Pepto-Bismol and Vicks. The healthcare business is worth about &£2.5m.
Meanwhile, Leo Burnett has been awarded the fabric and homecare brands Fairy and Swiffer, worth &£8.8m and &£167,000 respectively. The agency, which handles the Daz detergent brand, has also scooped the business for P&G’s feminine hygiene brand Always, worth &£8.9m.
Saatchi & Saatchi has been appointed to the Fixodent oral care account, worth &£2.5m. It already holds the Ariel detergent business.
Grey Worldwide, which handles Pringles crisps and Clairol Nice ‘N’ Easy in the UK, will be unaffected as a P&G roster agency.