Letting the cat out of the bag for UK e-marketers

In the past two years, e-mail marketing has become an indispensable generator of revenue for US businesses, especially for retailers and mail-order companies with an online presence.

Many of the US’s leading retailers have been able to tap into millions of dollars of revenue, and CheetahMail has played an important role in this development by providing them with sophisticated e-mail marketing programmes.

In the past few months, we have had the opportunity to look closely at e-mail in the UK, and have discovered a great and rapidly growing demand for e-mail marketing solutions, as well as a recognition of the medium’s intrinsic benefits.

In co-operation with UK-based e-mail marketing experts, we have launched CheetahMail UK. Leading marketers will now have access to the same world-class, sophisticated solutions and services available to marketers in the US. Complex segmentation, targeting and in-depth, real-time reporting, as well as analytic applications and mature quality control technologies are some of the many benefits marketers can access through the CheetahMail platform.

We at CheetahMail US look forward to working with our UK colleagues Denis Sheehan, Emma Hammersley and Jude Hudson and the rest of the knowledgeable and talented team at CheetahMail UK, and supporting their efforts and those of their clients.

Irene Pedraza

Chief executive

CheetahMail US