MyTravel digital TV venture in jeopardy

Beleaguered holiday company MyTravel is struggling to get its long-planned interactive digital television channel off the ground.

Plans for the channel were announced in May, and the launch was originally earmarked for October, but insiders claim that the company’s financial woes mean the channel has been put on hold “indefinitely”.

MyTravel now says that the channel will launch in February, which means it will miss the crucial post-Christmas holiday booking season. The intention is to run the operation from the company’s Manchester headquarters. MyTravel has appointed Littlewoods head of interactive Karen Kidd as commercial director of MyTravel TV.

Thomas Cook launched its own digital television channel in December last year (MW November 8, 2001) to compete against established operations such as TV Travel Shop.

MyTravel is scheduled to release its annual results on November 26, although observers expect them to be delayed while the tour operator struggles to get its accounts signed off in time. The company has seen its share price crash since issuing two profit warnings in four months and admitting accounting irregularities.

The Mail on Sunday and Evening Standard are merging their property advertising sales teams in a move that could herald further integration on Associated Newspaper titles.

There has been speculation for some time that Associated has been considering ways of integrating the sales teams working on the Daily Mail, The Mail on Sunday, the Standard and free newspaper Metro. Associated has frequently denied that it has such a plan.

Speculation was fuelled by Metro chief Mike Anderson’s appointment as managing director of the Standard in September. Although Metro has a new managing director, Anderson retains responsibility for the paper’s brand strategy development. His tenure has already seen Standard supplement Hot Tickets rebranded as Metro Life, and the replacement of ad sales director Mike Orlov with former CIA UK managing director Alan Brydon (MW October 10).

Mail on Sunday display director Sue Dear confirms that the property teams will merge, selling for both the Mail on Sunday and the Standard. She says: “It makes absolute sense in a very difficult market.” She makes no comment on possible redundancies

The Mail on Sunday’s Property supplement is carried only in London and the South-east. The Standard carries its property supplement on a Wednesday.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here