Spectacle retailer Optical Revolution is seeking an advertising agency in preparation for a further roll-out of the brand.
Optical Revolution, which is not an optician and does not offer eye tests, is the brainchild of Michael Kraftman, former deputy chairman of electrical retailer Tempo. Optical Revolution sells designer spectacle brands, such as Chanel and Gucci, at low prices. Customers are asked to have their eyes tested elsewhere and bring the prescription to the store.
A pilot store has been operating in Colchester for 18 months, and chief executive Kraftman says a further four outlets will open in East Anglia early next year.
Kraftman intends to set up a chain of 200 stores. He aims to be the “easyJet of the optical world”.
The search is being handled by the AAR. Initial launch advertising work was carried out by London’s David Knight Advertising. Kraftman does not rule out using the agency again.
Tempo, the computer and electrical appliances retailer, was put into administration in September 2001. Its stores have been sold off to several buyers.