Optical Rev’n hunts agency for roll-out

Spectacle retailer Optical Revolution is seeking an advertising agency in preparation for a further roll-out of the brand.

Optical Revolution, which is not an optician and does not offer eye tests, is the brainchild of Michael Kraftman, former deputy chairman of electrical retailer Tempo. Optical Revolution sells designer spectacle brands, such as Chanel and Gucci, at low prices. Customers are asked to have their eyes tested elsewhere and bring the prescription to the store.

A pilot store has been operating in Colchester for 18 months, and chief executive Kraftman says a further four outlets will open in East Anglia early next year.

Kraftman intends to set up a chain of 200 stores. He aims to be the “easyJet of the optical world”.

The search is being handled by the AAR. Initial launch advertising work was carried out by London’s David Knight Advertising. Kraftman does not rule out using the agency again.

Tempo, the computer and electrical appliances retailer, was put into administration in September 2001. Its stores have been sold off to several buyers.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here