‘Full Stop’ marketer back at NSPCC for six months

Marian Rose, the marketer behind the NSPCC’s controversial Full Stop campaign, has returned to the charity on an interim basis after taking a career break to travel.

Rose is working as a consultant. She rejoined the charity earlier this month, to fill the post of head of direct donor marketing for six months. The previous holder of that post, Tim Hunter has been promoted to deputy director of appeals. This is understood to be Rose’s first role since her return from travelling.

Rose was the NSPCC’s head of marketing for five years, before joining News International as senior marketing manager with responsibility for The Times and The Sunday Times. Before joining the NSPCC, she worked for the Royal National Institute for the Deaf and Macmillan Magazines.

Her biggest achievement, however, came at the NSPCC, where she oversaw the launch of the Full Stop campaign, which has been backed by a number of high-profile figures including the Prime Minister and Prince Andrew. When the hard-hitting television advertising launched, it attracted more than 100 complaints. But the Independent Television Commission ruled that it was acceptable for broadcast.

Last week, the NSPCC launched a report calling for urgent action in the UK to stop parents from hitting children.

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