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Cobra and WWF fail to overturn ASA rulings

Marketing Week

Cobra Beer and environmental charity WWF-UK have had appeals to earlier adjudications by the Advertising Standards Authority quashed by the ASA’s independent reviewer. The advertising watchdog ruled against Cobra Beer’s “misleading” press ads in April, following complaints from industry rivals. The ads, created by McCann-Erickson, used the tagline: “The beer with less bubbles could make […]

PoP ban burden ‘must be on tobacco firms’

Marketing Week

Anti-smoking groups are demanding that the Government make it a criminal offence for tobacco marketers to mislead retailers about point of purchase (PoP) advertising, after the Tobacco Advertising and Promotion Bill comes into force next year. Judith Watt of lobby group Smoke-Free London says that when Australia passed a similar ad ban ten years ago, […]

First Choice marketing chief exits in shake-up

Marketing Week

Holiday company First Choice has axed the position of group marketing director following a reshuffle of its marketing department. Mike Ryan, who sat on First Choice’s board, will leave the company at the beginning of next year without a job to go to. He joined First Choice in August 2000 from his position as marketing […]

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