The tabloid press demonise the EU as an organisation that passes crazy laws in a deliberate effort to sabotage the British way of life. In reality, EU law may be about to open up the free market to UK-style sales promotions. By Martin Croft
Boots has appointed Jon Turner as creative director with responsibility for the creative expression of the brand. He joins from Enterprise IG, part of the WPP Group where he was executive creative director.
And so 2002 draws to a close. It’s been a year of quiet consolidation, with a dearth of big ideas. Text messaging has dominated digital marketing activity, and intranets – used for internal corporate communications – have provided more journalistic stimulation than good old fashioned business-to-consumer websites. As we enter the biggest selling season of […]
The National Football League (NFL) is to invest millions of pounds in a marketing campaign to increase the audience of its flagship Super Bowl event for its first UK terrestrial screening in five years. The move marks the first occasion that the NFL has marketed itself with above-the-line advertising. The body for the sport – […]
When Rory Godson left The Sunday Times to join Goldman Sachs’ PR department, he hardly expected to face a damning article from his old paper, says George Pitcher
It wasn’t like this when the Diary was a kid, you know. None of this “I want a PlayStation 2 and a Rapunzel Barbie and a Lego Hogwarts and a puppy and and and…” rubbish. When the Diary woke up on Christmas morning, in the draughty room it shared with its seven siblings, it found […]
The Diary likes to get down and dirty with agencies when opportunity allows, so Farm’s invitation to sample its hospitality at its recent settling-in party in Camden was gratefully received. The free jukebox was a great attraction – especially as it was stacked with songs by bands close to the heart of the ageing indie […]
What’s in a name, you may ask? To some celebrities their nom de plume is a brand – and anyone who answers to it will suffer dire legal consequences. By Iain Murray
To stand a better chance of winning a pitch, promotions and incentives agencies should not be overly creative. Instead they must demonstrate sector knowledge, good strategy and be ready to question the client’s brief, says Paul Gander
A deal with Inktomi means Amazon has a huge advantage over its rivals
Dairy Crest is reviewing its £5.5m advertising account, held by Grey Worldwide and Abbott Mead Vickers.BBDO (AMV), following its acquisition of a raft of spread brands from St Ivel last month (MW October 3).
Flextech has restructured its marketing department resulting in four redundancies, including marketing director Mary Beer. The department has handed overall responsibility for the marketing of its channels – Living, Bravo, Trouble and Challenge? – to the channel controllers. The controllers will oversee creative solutions put together by a central in-house team of six marketers who […]
Ditching long-term contracts for flexible partnerships is opening up sponsorship to new brands and revitalising its role as a key marketing tool, says Nigel Currie
When Rory Godson left The Sunday Times to join Goldman Sachs’ PR department, he hardly expected to face a damning article from his old paper, says George Pitcher
Embattled cider company Bulmers has promoted head of innovation Sarah Heynen to marketing controller. She replaces Andrew Carter, who leaves in January to join Australian brewer Lion Nathan, owner of Castlemaine XXXX (MW November 7). Heynen will head Bulmers’ 15-strong marketing team and will report to group marketing director, Jon Eggleton. Heynen’s promotion marks the […]