I agree with Nick Pride-Hearn (MW November 21), presentations are not a test in one’s mastery of technology, but whether a message has been convincingly conveyed. Perhaps Marketing Week should hold a competition for the best presentation howlers. My favourite occurred in the course of a long and soporific presentation on geo-demographic mapping. The slide […]
Leading the way in its use of new technology and mass-marketing, the porn industry has become one of America’s success stories, says Polly Devaney
The Evening Standard may be going through leaner times, but it won’t be a pushover if The Express’s Desmond launches a rival, says Branwell Johnson
Scottish Widows Investment Partnership (SWIP), the asset management arm of Lloyds TSB, has appointed Andy Frepp as global marketing director. He replaces John Griffith, who was responsible for the role until a permanent successor could be found. He has returned to the US to head SWIP’s North American business. The previous global marketing director, Fiach […]
Soul has created a poster campaign for London Mayor Ken Livingstone, tackling the issue of domestic violence. The campaign, which is being run by the Greater London Authority, is an attempt to move away from the portrayal of domestic violence sufferers as victims. Instead, it turns the focus on the men who commit these crimes. […]
I write to correct misleading claims attributed to our competitor in the article “Decaux takes control of Leicester bus shelters”, (MW last week). In London, Adshel controls the bus shelter advertising market with 75 per cent of the six-sheet roadside market, with sites in every london borough. Crucially, Adshel is the sole bus shelter contractor […]
Your special report DM Reputations Survey (MW November 14) filled me with a sense of deep joy and loss. In your “Top 20 agencies across all criteria” table Dialogue ZGC proudly stood at number 20, together with a host of esteemed agencies like Ogilvy One, EHS Brann and WWAV to name but a few. While […]
London Underground (LU) is to test market local magazines for different regions of the city from the end of this month. Called localtube, the magazine will be the local version of the existing Tube magazine. The A5 “mini-magazine” will be distributed initially at Willesden Green, Dollis Hill and Kilburn stations, with an initial print-run of […]
I agree with Nick Pride-Hearn (MW November 21), presentations are not a test in one’s mastery of technology, but whether a message has been convincingly conveyed. Perhaps Marketing Week should hold a competition for the best presentation howlers. My favourite occurred in the course of a long and soporific presentation on geo-demographic mapping. The slide […]
The Zoological Society for London (ZSL), which runs London Zoo and Whipsnade Animal Park, has appointed The Reef to handle its &£1m advertising business for both attractions. Initiative Media has been handed the media-planning and mediabuying work for ZSL, replacing incumbent Total Media. The Reef, previously called Marketing Drive (MW last week), won the business […]
In-store media networks are here to stay despite Nick Higham’s reservations (MW October 24). With more than 70 per cent of buying decisions made in-store, and the fragmentation of other advertising channels, I believe that the retail store is the key advertising medium of the future. Trials have shown that unaided recall of products advertised […]
Time Inc, a division of AOL Time Warner, has appointed the marketing director of Fortune Asia Pacific, Stan Stalnaker, as marketing director for Fortune Group Europe. Stalnaker will be responsible for marketing, advertising and brand communication across Europe, the Middle East, Russia and Africa (EMEA). The position was created following the departure of Fortune marketing […]
The oral care market is dominated by two companies, but the market is saturated and growth is coming largely through new and niche products
After years of battering from other media – particularly radio – ITV has come out of its corner fighting, with new research and a readiness to listen. By Torin Douglas
Designing products with the customer in mind is all very well, but marketers need to learn to accept the customer’s viewpoint all the time. By Alan Mitchell