Month: November 2002

Ex-LE chief Tubb moves to Courts

Marketing Week

Courts has recruited former London Electricity Group marketing chief Gary Tubb as its new sales and marketing director. He fills the gap left vacant at the furniture retailer by former marketing director Richard Coe, who has been made managing director of Courts’ Indonesian operations, and marketing controller Andrew Hickling, who is understood to have moved […]

COVER STORY: Unsentimental education

Marketing Week

When culture secretary Tessa Jowell stands up to speak at the launch of the Media Smart initiative later this month, she will give brand owners a massive boost in their battle against moves to ban advertising to children. Media Smart, representing some of the UK’s biggest children’s advertisers such as Procter & Gamble (P&G) – […]

Unilever plots campaign blitz for toiletries brands

Marketing Week

Unilever is preparing to flood the toiletries market with its “power brands” next year. The multi-million pound blitz will include a product launch from Sure; a revamp of Lynx; and Impulse brand extensions. The packaged goods giant is also expected to spend more than £30m on the Dove brand next year. The move follows a […]

MEDIA ANALYSIS: Sector take-off for travel magazines?

Marketing Week

Travel is an area where there appears to be a surfeit of media dedicated to delivering consumers advice on holiday destinations. But one sector is under-represented: consumer magazines. While television programmes, digital channels, websites and newspaper sections can be found in abundance, only Conde Nast Traveller flies the flag for glossy publications. However the landscape […]

MEDIA: Motorola sponsors ITV1 films to launch handset

Marketing Week

Motorola is to sponsor ITV1’s movie slot in the run-up to Christmas to promote the launch of its T720 handset. The deal incorporates ITV1’s Friday night movie season; the terrestrial TV premieres of Star Wars – The Phantom Menace and There’s Something About Mary; and a season of late “Motomovies”. Motorola PCS marketing manager James […]

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