Month: December 2002

Fallon confirmed as agency for Velvet

Marketing Week

Fallon has been confirmed as SCA Hygiene Products’ agency for its Velvet toilet tissue brand. The brand moved from Publicis after it was forced to resign the business when it won Procter & Gamble’s tissue accounts.

Visa CEMEA to reduce its shortlist

Marketing Week

Visa CEMEA will reduce its shortlist for its multi-million advertising business from four to two this week. The four on the list are BBDO Worldwide, Grey Worldwide, Lowe and Saatchi & Saatchi.

Points of light in a lowering sky

Marketing Week

The best thing that can be said about 2002 is that it is nearly over. Surely we cannot, economically speaking, be about to experience another year which is its equal in sombre forecasts, downbeat developments and depressing false starts. Or can we? Well, the forecasts at least have taken a turn for the better. A […]

Campaigning for a safer Christmas

Marketing Week

Awareness campaigns are becoming more common at Christmas. However some critics argue that over-exposure to such messages may cause the public to ignore them or, worse, create a state of panic. By Sonoo Singh

Freeview set for a bumpy ride?

Marketing Week

Freeview seems set for a bumpy ride, according to research from BMRB International showing that only nine per cent of those that do not have access to digital TV say they would be very likely to acquire a Freeview box in the next 12 months.

IS to take Optical Revolution brief

Marketing Week

Immediate Sales, the fast-turnaround arm of M&C Saatchi, is tipped to win the advertising account for discount eyewear retailer Optical Revolution. Optical Revolution, the brainchild of Michael Kraftman – former marketing director and deputy chairman of failed electrical retailer Tempo – has been looking for an agency with the help of the AAR (MW November […]