EasyCar is to turn the £5 London daily congestion charge into a marketing tool by putting a sticker in its car windows saying ‘Red Ken’s tax paid’.
EasyCar is to turn the &£5 London daily congestion charge into a marketing tool by putting a sticker in its car windows saying ‘Red Ken’s tax paid’. Customers will pay a proportion of the charge equivalent to the period of hire.
Michael Inpong joins Valeo UK, which owns well-known confectionary brands including Fox’s and Refreshers, in the newly created chief marketing officer role.
Realising its old ways of working were no longer fit for purpose, the smoothie maker appointed its first marketing excellence lead three years ago to drive consistency.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
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