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Far-flung functions

Marketing Week

A trip abroad can turn a business conference from a chore into a treat, and do wonders for the organiser’s image. But they can also be stressful, a logistical nightmare and horrendously expensive unless you do your homework. By Niall Hunt

Sega hires Euro marketing chief

Marketing Week

Sega has appointed Mike Sherlock as European sales and marketing director as the games publisher prepares to return to the computer games market. He will report to European chief executive Naoya Tsurumi. Sherlock returns to Sega after an 18-month absence. In June 2001, he left his position as UK managing director for Sega Europe to […]

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