Limited edition Rugby Football Union range

By Marketing Week 5 Dec 2002 12:00 am

Hackett is launching a limited edition Rugby Football Union England Rose clothing range.

TV Travel Shop signs agreement to sponsor New Year ITV programmes

TV Travel Shop is to sponsor ITV’s programming on New Year’s Eve and New Year’s Day, in a deal worth more than £500,000. The deal has been timed to coincide with the crucial post-Christmas holiday booking season. The TV holiday channel has faced stiff competition since last December when Thomas Cook launched its own travel […]

EasyCar campaign

Marketing Week

EasyCar is to turn the Â£5 London daily congestion charge into a marketing tool by putting a sticker in its car windows saying ‘Red Ken’s tax paid’.

Mike Soutar takes over as editorial director for entire IPC business

Marketing Week

IPC Media has moved IPC Ignite! managing director Mike Soutar to the new role of editorial director for the entire IPC business. It has also made group marketing director Philippa Brown a board director.

News Uncategorized

Advertising returns a short-term ROI of £1.87 for every pound invested, study finds

Grace Gollasch

Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.

News Uncategorized

McDonald’s on why the ‘stillness’ of its marketing strategy sets it apart

Niamh Carroll

While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.

Opinion Uncategorized

Pre-testing ads is not divisive, it’s a no-brainer

Mark Ritson

Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.

Cartoon Uncategorized

Marketoonist on marketing’s seat at the table

Tom Fishburne