Cadbury to sponsor Paula Radcliffe

By Marketing Week 12 Dec 2002 12:00 am

Cadbury has signed a two-year sponsorship deal with long-distance runner Paula Radcliffe, who was crowned BBC Sports Personality of the Year on Sunday (December 8).

ASA bans Golden Wonder ads for trivialising drugs

Marketing Week

Golden Wonder is being forced to ditch a poster campaign after the Advertising Standards Association (ASA) upheld complaints that the ads linked drug culture to crisps. Golden Wonder decided to ignore the advice of the ASA’s pre-vetting service, which advised it not to run the ads. Before launching the campaign in May, Golden Wonder voluntarily […]

Expedia shortlist agencies

Marketing Week

Euro RSCG Wnek Gosper, Wieden & Kennedy, Clemmow Hornby Inge and Campbell Doyle Dye have been shortlisted for the Â£2m Expedia account.

Coca-Cola GB rolls out Berry Fanta in UK

Marketing Week

Coca-Cola Great Britain is planning to launch Berry Fanta in the UK in February to build on the success of the carbonated drinks brand. Berry Fanta is a “naturally flavoured berry soda” and was launched in the US in August to take on PepsiCo’s berry-based product Pepsi Blue, which launched in July. Fanta has proven […]

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Unilever CEO: More focused business is delivering ‘improved’ growth

Niamh Carroll

Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.

News Uncategorized

Sainsbury’s invests in marketing capability and agency relationships as it eyes growth

Molly Innes

Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.