Publicis NetWorks win Camelot account
Publicis NetWorks has been appointed as Camelot’s online creative agency after a four-way pitch. It will work on advertising for web-based National Lottery games next year.
Publicis NetWorks has been appointed as Camelot’s online creative agency after a four-way pitch. It will work on advertising for web-based National Lottery games next year.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.