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ASA bans Golden Wonder ads for trivialising drugs

Marketing Week

Golden Wonder is being forced to ditch a poster campaign after the Advertising Standards Association (ASA) upheld complaints that the ads linked drug culture to crisps. Golden Wonder decided to ignore the advice of the ASA’s pre-vetting service, which advised it not to run the ads. Before launching the campaign in May, Golden Wonder voluntarily […]

DM cracker hoist by its own petard

Marketing Week

There is much debate about whether direct mail works. One of the main arguments against is that mail-drops can end up going to the wrong person (or maybe even a dead person), who is either not interested in your offering or, in the latter case, incapable of responding. The Diary recently received a call on […]

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