Swedish Match and BAT make joint bid for Italian tobacco giant
Swedish Match and British American Tobacco have teamed up to bid for Italy’s Ente Tabacchi Italiano, the state-owned company that has the monopoly on tobacco products in Italy.
Swedish Match and British American Tobacco have teamed up to bid for Italy’s Ente Tabacchi Italiano, the state-owned company that has the monopoly on tobacco products in Italy.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.