Lloyds TSB to drop stars of £10m TV ads
Lloyds TSB has ditched actors John Thomson and Joely Richardson, the high-profile faces of its &£9.85m television advertising.
The bank denies the decision is related to the highly publicised drinking problems of Cold Feet star Thomson. A spokeswoman says: “The current campaign does not fit with our new business strategy.” The bank is in the process of deciding what advertising theme it will use in the new year, but says that its advertising and media agencies, Rainey Kelly Campbell Roalfe/Y&R and Zenith Media, will be unaffected.
The advertising featuring Thomson and Richardson was more product-focused than 2001’s campaign, which aimed to raise brand awareness. Lloyds TSB says its new advertising will combine brand and product advertising. The only aspect of this year’s campaign that will continue into 2003 is the bank’s strapline, “Banking worth talking about”.
The Thomson-Richardson campaign launched in February, promoting Lloyds TSB’s business banking. Further ads focused on motor insurance and platinum cards.
