Beyonce Knowles the new face of Pepsi-Cola
PepsiCo has signed up Destiny’s Child singer Beyonce Knowles as the new face of Pepsi-Cola, to replace Britney Spears.
PepsiCo has signed up Destiny’s Child singer Beyonce Knowles as the new face of Pepsi-Cola, to replace Britney Spears.
US toy manufacturer Shelcore Toys is to launch its own-branded toys in the UK pre-school market. Until now, Shelcore Toys has only had a presence in the UK as a private label brand for retailers such as the Early Learning Centre and Mothercare. “Shelcore Toys has been very successful in the US and we wanted […]
The Times is to sponsor the sports news bulletins on Virgin Radio’s daily breakfast and drive-time shows, as well as the Saturday football show in a six-month deal.
Lloyds TSB has ditched actors John Thomson and Joely Richardson, the high-profile faces of its &£9.85m television advertising. The bank denies the decision is related to the highly publicised drinking problems of Cold Feet star Thomson. A spokeswoman says: “The current campaign does not fit with our new business strategy.” The bank is in the […]
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.