Cadbury Schweppes has acquired Pfizer’s confectionery business, Adams, for £2.7bn. The deal will give Cadbury control of brands such as Chiclets, Dentyne, Trident, Bubblicious and Bubbaloo.
Cadbury Schweppes has acquired Pfizer’s confectionery business, Adams, for &£2.7bn. The deal will give Cadbury control of brands such as Chiclets, Dentyne, Trident, Bubblicious and Bubbaloo.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
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