New owner Walkers transfers Wotsits task from BBH to AMV

Abbott Mead Vickers.BBDO (AMV) has picked up the advertising for the Wotsits crisp brand, which was sold by Golden Wonder to Walkers earlier this year.

Bartle Bogle Hegarty handled Wotsits when it was part of the Golden Wonder, which has since been sold off by private equity company Bridgepoint Capital to Longulf – owners of own-label crisps and snack manufacturer The Snack Factory.

AMV handles advertising for the Walkers snack empire, which includes Walkers crisps, Sensations, Doritos and Monster Munch. It has already created a TV campaign for the Wotsits brand, which will air early next year. It is likely that the brand will also be repackaged to tie in with its relaunch as part of the Walkers stable.

Walkers that, according to AC Nielsen, spends &£16.5m a year on advertising in the UK, is expected to put significantly more money behind a Wotsits campaign than the &£132,000 Golden Wonder spent for the year to June 2002. It is understood that the crisps giant will not be using a celebrity to front the advertising campaign, as it has done for Walkers.