Proximity London appoints John Baker
Proximity London has appointed John Baker as head of digital services. Baker was previously managing director of Organic, until it merged with Agency.com in July this year.
Proximity London has appointed John Baker as head of digital services. Baker was previously managing director of Organic, until it merged with Agency.com in July this year.
Van Heusen, the shirt maker, is in talks to buy fashion company Calvin Klein.
The Times is to sponsor the sports news bulletins on Virgin Radio’s daily breakfast and drive-time shows, as well as the Saturday football show in a six-month deal.
First Drinks has appointed George Thomson as managing director of William Grant & Sons Scottish sales. He will develop the whisky brands Balvenie, Brants, Glenfiddich and OVD in Scotland.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.