Van Heusen in talks to buy Calvin Klein

By Marketing Week 19 Dec 2002 12:00 am

Van Heusen, the shirt maker, is in talks to buy fashion company Calvin Klein.

O2 to sponsor Network Chart

Mobile phone brand O2 is poised to take over as the sponsor of commercial radio’s Network Chart Show, when Pepsi’s contract ends on December 31. The Capital Radio sales team, which holds advertising and sponsorship contracts for the charts, has also been in talks with a number of companies, including a confectionery brand and a […]

N&S planning spoiler title to EMAP’s Closer

Marketing Week

Northern & Shell (N&S) is understood to be planning a celebrity magazine called Wow! to rival EMAP’s recently launched Closer.

BBC Broadcast creates campaign to promote FA Cup

Marketing Week

BBC Broadcast has created a campaign to promote the FA Cup, which features footballers Gianfranco Zola, Ashley Cole, Jamie Redknapp and Emile Heskey. The campaign breaks on December 21 and uses the strapline: ‘It’s giant killing time again. The FA Cup; great drama from the BBC.’

News Uncategorized

Unilever CEO: More focused business is delivering ‘improved’ growth

Niamh Carroll

Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.

News Uncategorized

Sainsbury’s invests in marketing capability and agency relationships as it eyes growth

Molly Innes

Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.