Primus inter pares: how digital enables neutrality
Marketing WeekNeutrality has been a hot topic in 2002. To achieve it, media must be integrated, and one in particular makes very good glue. Dan Clays takes a partisan view
Neutrality has been a hot topic in 2002. To achieve it, media must be integrated, and one in particular makes very good glue. Dan Clays takes a partisan view
UK Style’s Lunch in the Garden is to be sponsored by Marshalls, the UK’s leading manufacturer of concrete, clay and stone garden products. The 12-month sponsorship was negotiated by IDS.
Business Age magazine has been shut down. The magazine was first launched by Tom Rubython in 1992.
ITV2 is to increase its broadcasting hours, taking it to a 24-hour daily schedule.
Adidas has created three senior marketing positions as part of a restructure of its marketing communications department. The team will be part of its new northern European division, Area North. By creating the new positions, Adidas for the first time brings all its interests together under three core product categories: individual sports, team sports and […]
Followers of the market might be willing to let others take the risk of launching a “me-too”, once a formula has proven successful (MW December 5). However, an important distinction needs to be drawn between copying the idea and copying the packaging. Packaging is an integral part of the brand, which provides a signpost of […]
US toy manufacturer Shelcore Toys is to launch its own-branded toys in the UK pre-school market. Until now, Shelcore Toys has only had a presence in the UK as a private label brand for retailers such as the Early Learning Centre and Mothercare. “Shelcore Toys has been very successful in the US and we wanted […]
Powergen’s former marketing director John Evans is working on branding projects for the energy company and its parent group Eon. His new role will not be decided until early next year.
Visa CEMEA will reduce its shortlist for its multi-million advertising business from four to two this week. The four on the list are BBDO Worldwide, Grey Worldwide, Lowe and Saatchi & Saatchi.
Fallon has been confirmed as SCA Hygiene Products’ agency for its Velvet toilet tissue brand. The brand moved from Publicis after it was forced to resign the business when it won Procter & Gamble’s tissue accounts.
Saatchi & Saatchi’s executive creative director David Droga has been promoted to worldwide creative director of Publicis Worldwide.
Burger King UK and Ireland marketing director Anna Joseph has quit, exactly three months after joining the fast-food giant. Insiders claim that Joseph’s departure comes after her three-month review and that she was “unhappy” at the company. She is understood to have left at the end of last week, and a statement from the company […]
Lloyds TSB has ditched actors John Thomson and Joely Richardson, the high-profile faces of its &£9.85m television advertising. The bank denies the decision is related to the highly publicised drinking problems of Cold Feet star Thomson. A spokeswoman says: “The current campaign does not fit with our new business strategy.” The bank is in the […]
L’Oréal Paris will launch a shampoo and conditioner product for men early next year, capitalising on the growth in the male grooming market. Called Regenium XY, the launch is understood to be aimed at the younger end of the market.
Royal Mail media markets managing director Adam Novak is to head a new unit set up to address how the organisation’s competitors can access the network. Royal Mail has created the unit and Novak’s new post of director and general manager wholesale in response to the liberalisation of the postal market. Royal Mail is to […]