Allied Domecq picks Levett as its new md

Allied Domecq Spirits & Wine UK has appointed former Campbell Grocery Products chief Alison Levett as its new managing director.

Allied Domecq Spirits & Wine UK has appointed former Campbell Grocery Products chief Alison Levett as its new managing director.

Levett, who left her position as managing director at Campbell’s in July to “pursue other interests” (MW July 4, 2002), replaces Chris Heath, who was recently appointed managing director of Allied Domecq’s Spanish business.

She was previously the marketing director at Campbell’s and Colmans of Norwich and has worked at Reckitt Benckiser and Mars. Levett left Colmans to move to Campbell’s in June 1995.

The Allied Domecq portfolio in the UK includes Champagne brand Mumm, Malibu, Cockburn Ports, the Tia Maria range and Teachers Highland Cream Scotch Whisky.

The company launched Tia Lusso, a brand extension to Tia Maria, across Europe in May last year, backed by a &£31m advertising campaign.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here