Goldfish is advertising its loan products in a TV and cinema campaign for the first time on January 9. The ads, which have been created by TBWA/London, show three scenarios in which a goldfish takes offence at the words ‘Inflexible loans’. In the first ad, a goldfish launches a jet of flames at the ‘in’ part of the word to leave the words ‘flexible loans’ remaining. The second ad shows the goldfish swallowing the ‘in’ part of the words. In the third, the goldfish attacks the ‘in} with its tail. Media buying and planning is through Manning Gottlieb OMD.