Gunning for brand tie-up with Santa

It appears that Father Christmas has had a poor Christmas (by his own standards). His postbag was down year on year (AC Nielsen) and present deliveries were flat in the vital fourth quarter, according to early estimates. In an effort to nip th

Well, that’s that over with for another year. The Diary trusts that its readers are all well-enough recovered to start kicking up a fuss, dressing up as potato waffles and drinking themselves into embarrassing situations once more. All contributions are welcome, sent to the usual address…

In the meantime, the Diary can exclusively reveal that Father Christmas has had a poor Christmas (by his own standards). His postbag was down year on year (AC Nielsen) and present deliveries were flat in the vital fourth quarter, according to early estimates.

In an effort to nip the slide in the bud, Father Christmas has decided to diversify his marketing. A spokesman says: “Although our long-term association with Coca-Cola continues to benefit both brands, it has been decided to explore country-specific opportunities.”

The Diary can reveal that one of these opportunities is a deal with Premiership football club Arsenal. A source close to the club comments: “Father Christmas has been in talks with the club. The brands’ red and white liveries would be a good fit, and Father Christmas’s peak activity period meshes neatly with the busy Boxing Day-New Year spell in football.”

â¢

Father Christmas is rumoured to be in dispute with a number of street traders around the country, over the sale of unofficial merchandise, particularly hats. The case will be heard in March.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here