H Bauer’s new quarterly leisure and lifestyle magazine
H Bauer’s new quarterly leisure and lifestyle magazine, codenamed Project Amber, is to be called 360º.
H Bauer’s new quarterly leisure and lifestyle magazine, codenamed Project Amber, is to be called 360º.
J Barbour & Sons, the country clothing manufacturer, has appointed international marketing manager Andrew Geere to the new role of UK commercial manager.
J Barbour & Sons, the country clothing manufacturer, has appointed international marketing manager Andrew Geere to the new role of UK commercial manager.
Holmes Place health club has appointed Jeremy Tester to the newly created position of marketing director. He joins in February from his position as board director at Manning Gottlieb OMD.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.