HBOS appoints George Mitchell
HBOS has appointed George Mitchell as Governor of Bank of Scotland and Sir Ron Garrick as deputy chairman of HBOS.
HBOS has appointed George Mitchell as Governor of Bank of Scotland and Sir Ron Garrick as deputy chairman of HBOS.
Channel 4 claims that its 16to 34-year-old peak-time audience share for 2002 is its highest since it launched in 1982.
Tequila/London has won the £1m direct marketing business account for 02. The mobile phone operator’s consumer direct marketing account, held by Finex, Livity and Tullo Marshall Warren, is unaffected.
As consumers turn to healthier alternatives, fast-food giants in the UK are having to radically rethink their brand strategies. By Victoria Furness
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.