ITV’s share of national advertising revenue drops
ITV’s share of national advertising revenue dropped to just below 54 per cent for 2002, and is expected to drop below 52 per cent for 2003, according to estimates from television advertising buyers…
ITV’s share of national advertising revenue dropped to just below 54 per cent for 2002, and is expected to drop below 52 per cent for 2003, according to estimates from television advertising buyers…
Tesco and Asda have embarked on a fresh wave of price cuts that their competitors are unwilling to match. Tesco claims to be offering customers £80m-worth of price cuts on more then 1,000 items.
The Guardian, The Observer and Guardian Unlimited have signed a deal with low-cost airline bmibaby for a voucher promotion offering readers discounted European flights. The promotion will be supported by national television and radio advertising.
J Barbour & Sons, the country clothing manufacturer, has appointed international marketing manager Andrew Geere to the new role of UK commercial manager.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?