Starcom takes £5m HFC brief

HFC Bank has consolidated its £5m media planning and buying business into Starcom Motive, following a three-way pitch overseen by the AAR.

HFC Bank has consolidated its &£5m media planning and buying business into Starcom Motive, following a three-way pitch overseen by the AAR. The appointment was made by HFC director of direct marketing services Jane Perrins.HFC, which owns the Marbles and GM credit cards, previously used a roster of media agencies for the various parts of its business. Starcom Motive was appointed in August 1999 to work on the launch of Marbles, while The Media Shop has looked after HFC’s affinity credit cards and personal loans business. David Coleman Media provides additional media buying for Marbles’ loan products. HFC’s advertising is handled by Clark McKay & Walpole and TBWA/GGT Direct.In October, HFC restructured its marketing department, creating senior marketing posts for each of its business divisions: credit cards, personal banking, and direct marketing services (MW October 31, 2002). Among those promoted were Perrins, Andrew Johnson (to personal banking marketing director) and Rob Davis (to commercial marketing director).HFC’s US parent company, Household International, was bought by HSBC in November for almost &£9bn. HSBC denies that HFC will be rebranded under its logo and said at the time that HFC would retain its own credit card brands.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here