Capital Radio launches album chart and rock music show
Capital Radio is launching an album chart and a rock music show on Capital 95.8 in an attempt to broaden the station’s musical output.
Capital Radio is launching an album chart and a rock music show on Capital 95.8 in an attempt to broaden the station’s musical output.
Unilever is launching haircare brand Sunsilk in the UK in March, as exclusively revealed in Marketing Week (September 5, 2001). The range will include shampoo, conditioner and finishing products.
Unilever is to embark on a multi-million pound revamp of its Persil detergent range this year in an effort to streamline the product range. Industry experts say that the packaged goods giant has flooded the market with Persil sub-brands in recent years, confusing consumers and resulting in poor sales. As part of the relaunch, Lever […]
The National Lottery Commission has appointed Catherine Forrester to the new role of director of performance and communications with a brief to establish a ‘more comprehensive and independent view’ of the lottery operator.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?