Ford and Sony PlayStation extend Champions League sponsorships
Ford and Sony PlayStation have extended their Champions League sponsorships by a further three years.
Ford and Sony PlayStation have extended their Champions League sponsorships by a further three years.
AXA UK is putting its £10m advertising account handled by TBWA/London up for pitch. AXA is the world’s second-largest insurance company behind ING, but the AXA advertising does not reflect its size.
The Department for Work and Pensions (DWP) has split the creative business for its pension credit scheme between Delaney Lund Knox Warren & Partners (DLKW) and direct marketing agency Draft Worldwide. The Government will spend &£24m on marketing and advertising the scheme, which encourages people to save for retirement rather than rely on government support, […]
Laura Ashley director of brand marketing Jillie Lyons has left the retailer following a restructure.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?