Indesit supports 2004 European Championship
Indesit has signed a deal to be a ‘special supporter’ of the 2004 football European Championship as part of a &£5m marketing push planned for the white goods brand.
Indesit has signed a deal to be a ‘special supporter’ of the 2004 football European Championship as part of a &£5m marketing push planned for the white goods brand.
Beauty company Aveda has appointed Emanuel Rey as European marketing director. He joins from cosmetics company L’Oréal, where he worked in the marketing department. Rey will be responsible for developing the brand across Europe and will be launching Aveda in new markets such as France, Spain and Scandinavia over the next two to three years. […]
The Department for Work and Pensions (DWP) has split the creative business for its pension credit scheme between Delaney Lund Knox Warren & Partners (DLKW) and direct marketing agency Draft Worldwide. The Government will spend &£24m on marketing and advertising the scheme, which encourages people to save for retirement rather than rely on government support, […]
Ware Anthony Rust has been appointed to develop an integrated campaign for agriculture company Monsanto, focusing on its spring feed barley seed brand Spire.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.