Mediaedge:CIA appointed by Department of Trade and Industry
Mediaedge:CIA has been appointed by the Department of Trade and Industry to handle planning and buying for the Government’s campaign to improve the work/life balance of working parents.
Mediaedge:CIA has been appointed by the Department of Trade and Industry to handle planning and buying for the Government’s campaign to improve the work/life balance of working parents.
Car marque Seat UK is moving into advertiser-funded television programming with the launch of a prime-time motor racing series, the Seat Cupra Championship, with a docu-soap based around the drivers’ experiences. Marketing Week disclosed that Seat was planning to launch the TV programming focusing on the Cupra last October (MW October 24, 2002). The main […]
As Powerade threatens its market leadership, Lucozade Sport is preparing a marketing blitz.
McCann-Erickson has created an advertising campaign for Nescafé’s Gold Blend, breaking this weekend. The series of ads revives romance as the brand’s theme and signals the start of an £11m marketing campaign.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.