Mediaedge:CIA appointed by Department of Trade and Industry
Mediaedge:CIA has been appointed by the Department of Trade and Industry to handle planning and buying for the Government’s campaign to improve the work/life balance of working parents.
Mediaedge:CIA has been appointed by the Department of Trade and Industry to handle planning and buying for the Government’s campaign to improve the work/life balance of working parents.
Car marque Seat UK is moving into advertiser-funded television programming with the launch of a prime-time motor racing series, the Seat Cupra Championship, with a docu-soap based around the drivers’ experiences. Marketing Week disclosed that Seat was planning to launch the TV programming focusing on the Cupra last October (MW October 24, 2002). The main […]
As Powerade threatens its market leadership, Lucozade Sport is preparing a marketing blitz.
McCann-Erickson has created an advertising campaign for Nescafé’s Gold Blend, breaking this weekend. The series of ads revives romance as the brand’s theme and signals the start of an £11m marketing campaign.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.