Caroline Moss, director of marketing for the corporate banking and financial markets (CBFM) division of Royal Bank of Scotland (RBS) has left the bank to pursue other interests. A number of other people in the department are understood to have left as well.
RBS is restructuring its CBFM division to place a greater focus on its customer segments. According to a bank spokesman: “This has led to a more integrated approach to many key activities, including product management, product development and marketing.”
CBFM head of research analysis and product marketing Kevin Brown is temporarily caretaking Moss’s responsibilities. A permanent replacement will be announced shortly.
Moss had been director of marketing for the CBFM division since September 2001 (MW September 11, 2001). She was recruited from within the RBS-owned Coutts Group, after only a month as head of strategy and marketing. Before that, Moss was head of communications at Coutts.
The CBFM division was created in March 2000, after RBS’s &£21bn hostile takeover of NatWest, to incorporate both banks’ corporate banking, treasury and capital markets businesses.
Last week, RBS appointed Saatchi & Saatchi to handle its &£10m retail and corporate banking advertising business (MW last week). The review had been running since last May, when RBS first took the decision to review its account out of Faulds Advertising. NatWest’s advertising account, which is handled by M&C Saatchi, was unaffected by the decision.