TBWA/London tipped to retain Holsten Pils account
TBWA/London is tipped to retain the Holsten Pils lager account.
TBWA/London is tipped to retain the Holsten Pils lager account.
Classic FM TV, launched by GWR Group last month, attracted nearly 750,000 viewers in its first two weeks, according to BARB figures.
Athletics brand New Balance is to launch a range of fashion sport shoes, its first dedicated fashion line. The PF Flyer brand will be launched in April in the UK, Italy, France and Japan. The brand will launch with low-cut and high-cut styles in two or three colours. A leather range will follow in August. […]
Masius has created an above-the-line campaign for the London Stock Exchange to educate private investors about exchange traded funds (ETFs).
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?