TBWA/London tipped to retain Holsten Pils account
TBWA/London is tipped to retain the Holsten Pils lager account.
TBWA/London is tipped to retain the Holsten Pils lager account.
Classic FM TV, launched by GWR Group last month, attracted nearly 750,000 viewers in its first two weeks, according to BARB figures.
Athletics brand New Balance is to launch a range of fashion sport shoes, its first dedicated fashion line. The PF Flyer brand will be launched in April in the UK, Italy, France and Japan. The brand will launch with low-cut and high-cut styles in two or three colours. A leather range will follow in August. […]
Masius has created an above-the-line campaign for the London Stock Exchange to educate private investors about exchange traded funds (ETFs).
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.