TBWA/London work for The One account
TBWA/London has created advertising for the rebranded The One account, formerly the Virgin One account. A £15m ad campaign launches at the end of the month, based on Seventies children’s TV show Hector’s House.
TBWA/London has created advertising for the rebranded The One account, formerly the Virgin One account. A £15m ad campaign launches at the end of the month, based on Seventies children’s TV show Hector’s House.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.