Tesco’s sales rise by 4.8 per cent
Tesco’s like-for-like sales rose by 4.8 per cent for the seven weeks to January 4 in the UK, according to its latest trading statement. Group wide, the supermarket chain recorded sales growth of 11.1 per cent.
Tesco’s like-for-like sales rose by 4.8 per cent for the seven weeks to January 4 in the UK, according to its latest trading statement. Group wide, the supermarket chain recorded sales growth of 11.1 per cent.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.