Virgin gift 11 months short of a calendar

The Diary is fuming. When a glossy, square-folded, stapled item arrived in the post with a picture of a coy, curly-haired lady on the front, what else could it be but that specially commissioned Carol Fisher-lookalike calendar? The Diary’s hands could barely wait to tear open the plastic wrapper. Imagine the despair that set in when it turned out not to be.

So thanks a lot, Virgin Mobile. Yes, those are lovely pictures of said lady and her hunky male counterpart, but what good’s a one-month calendar? Will Virgin Mobile be sending these things out every month? What if one gets lost in the post? Honestly, what is the world coming to?

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here