It seems that Marketing Week has severely misjudged its market. Your
puerile and poorly researched anti-nuclear Cover Story (MW January 16) seems to have brought forward a lot of excellent agencies that want to work with BNFL.
They recognise that nuclear energy has a vital role to play in securing the UK’s energy supply in the future, and that BNFL – as a world leader in the nuclear industry – is well positioned to take advantage of a growing market in reactor technology and the clean up of redundant sites.
With 23,000 employees worldwide and a &£2bn turnover, we are hardly a basket case and will be a major player in the energy market for many years to come.
Whether advertising remains a component in our communications strategy remains to be seen, but there is no shortage of world class agencies who are keen to work with us.
Group director corporate affairs
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