eBookers appoints Unique Digital
Unique Digital has been appointed to handle the online media planning and buying for eBookers.
Unique Digital has been appointed to handle the online media planning and buying for eBookers.
It seems to be retro toy week. In addition to the wooden cement mixer, the Diary has received a version of top childhood board game Snakes and Ladders. But this isn’t any old Snakes and Ladders. No: it’s even more dull. Instead of being a mindless game of chance, Snakes and Ladders is now an […]
Marketing Week is joining forces with the Market Research Society (MRS) to build the MRS Awards into the premier research industry benchmark of excellence and effectiveness. The aim of the initiative is to combine the best elements of previous award schemes with a more rigorous concern for commercial performance, innovation, originality and analytical insight. The […]
Spa Magazines has launched a quarterly title, Spa Health & Beauty, retailing at £3.50.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.