Gola, the sportswear brand, is launching a campaign to promote its Gola Classics sports shoe range. It is the first campaign to be created for Gola by Huddersfield-based agency Junction Advertising Group, which Gola’s owner D Jacobson & Sons appointed as its global agency earlier this month.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
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Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.
Nationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.