Heart 106.2 runs promotion with 20th Century Fox
Heart 106.2 will be running an on-air promotion with 20th Century Fox to promote new film Banger Sisters. It will run during Jono and Emma at Breakfast from January 27.
Heart 106.2 will be running an on-air promotion with 20th Century Fox to promote new film Banger Sisters. It will run during Jono and Emma at Breakfast from January 27.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.