Microsoft’s shortlist for direct marketing account
Black Cat, Chemistry Group, Miller Bainbridge and Tullo Marshall Warren have been shortlisted for Microsoft’s &£10m direct marketing account.
Black Cat, Chemistry Group, Miller Bainbridge and Tullo Marshall Warren have been shortlisted for Microsoft’s &£10m direct marketing account.
David Benady’s special report about creative and media planning (MW January 9) made some good points, but why should it be one or the other? As Kevin Allen says, it’s not a case of either/or, but both together. With the media-neutrality debate confusing the issue further, is it any wonder that many agencies opt for […]
Blacksheep has created the Co-operative Bank’s first TV advertising campaign, which will air from the end of January. The ads promote the bank’s credit cards.
It seems that Marketing Week has severely misjudged its market. Your puerile and poorly researched anti-nuclear Cover Story (MW January 16) seems to have brought forward a lot of excellent agencies that want to work with BNFL.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?