Nectar to pull ads after BP sites blunder

Nectar has been ordered by the Independent Television Commission to amend its television ad after receiving complaints that BP outlets sharing sites with Safeway supermarkets were not taking part in the loyalty points scheme.

Following confirmation from Nectar that 71 BP outlets were not taking part in the scheme, the ITC upheld complaints from four viewers that the TV ad was misleading because it had not made the restriction clear. BP is a member of the Nectar scheme, but Safeway is not. Where BP shares a site with Safeway, BP customers are not able to collect Nectar points when they pay for the petrol in the supermarket.

  • The ITC also received 29 complaints from viewers over two TV ads for the non-alcoholic beer Kaliber. Created by Abbott Mead Vickers.BBDO, one shows a bus driver drinking from what appears to be a beer bottle and the other a doctor doing the same while advising a bed-ridden patient about a forthcoming operation.

But the ITC decided that the bus driver ad was not likely to encourage drink-driving and that neither ad was likely to bring the featured occupations into disrepute.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here