Publicis creates Velvet toilet roll campaign
Publicis has created a television and press campaign for SCA Hygiene’s Velvet toilet roll brand. The &£15m campaign launches on February 5, replacing the ‘Mrs B’ character of previous campaigns.
Publicis has created a television and press campaign for SCA Hygiene’s Velvet toilet roll brand. The &£15m campaign launches on February 5, replacing the ‘Mrs B’ character of previous campaigns.
HIT Entertainment, the toy company that owns Bob the Builder and Thomas the Tank Engine, has restructured its marketing division to focus on building global brands. Marketing director Hayley Fraser Mackenzie becomes brand business director.
Lambeth council is refusing to negotiate with outdoor companies over the destruction of ‘illegal’ sites. Is there any hope for them? asks Lucy Barrett
Different, a Newcastle-based ad agency, has created a press and poster campaign for the National Health Service to raise awareness of the dangers of smoking during pregnancy.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?