Uniqlo axes merchandising director
Uniqlo has axed marketing and merchandising director Dominic Chambers along with four other UK directors. Bernie Foster remains as UK managing director.
Uniqlo has axed marketing and merchandising director Dominic Chambers along with four other UK directors. Bernie Foster remains as UK managing director.
Major US chocolate manufacturer Hershey is launching a range of products in the UK, a market in which it is notoriously difficult to gain a foothold. Gemma Charles considers the company’s chances of sweet success.
Orange has confirmed that Duncan Beard, former head of channel marketing, has left the company, as tipped in Marketing Week (October 10, 2002). It is not known whether he has a job to go to.
David Benady’s special report about creative and media planning (MW January 9) made some good points, but why should it be one or the other? As Kevin Allen says, it’s not a case of either/or, but both together. With the media-neutrality debate confusing the issue further, is it any wonder that many agencies opt for […]
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.